Many of you may have had charm bracelets as little girls, but as you grew older, you may have done away with the whimsical things associated with youth, in exchange for things that signified womanhood and sophistication. Well, it’s time to get charmed again. Celebrity jewelry designer, Alex Woo, has crafted fine jewelry pendants and necklaces sophisticated enough for women of all ages to wear the charms they may have cherished during their childhood.
Born and raised in New York City, Woo is best known for her Little Icons collections, which includes letters and numbers. New York has played a large role in her success and journey as a jewelry designer.
“[New York City is] where I was born and raised. Our logo says ‘made in New York’ because that’s where all the pieces are made,” Woo said. “I think New York is such an important part of the brand, and that’s something that I always want to convey.”
Woo’s initial pendants are the perfect gifts for those seeking a personalized touch.
Many of Woo’s designs have been regularly featured in leading publications like InStyle, Lucky, People, and Town & Country. Her pendants and statement pieces have become favorites among celebrities such as Christina Applegate, J. Lo, Jessica Alba and Eva Longoria; leading Woo to become one of the most recognized and coveted jewelers among her contemporaries.
Woo, who began designing jewelry at the age of 5 under the direction of her father (a master bench jeweler), grew up perfecting skills in fine craftsmanship and learning an appreciation for gems and precious metals. Her background in sculpting can be seen in the three-dimensional look of every piece.
“I treat [my pieces] like micro-sculptures,” Woo said.
Woo’s regional and zodiac pendants are like little sculptures and are able to be stand-alone pieces.
The “it girl” designer said she draws inspiration from her travels around the world, admitting that the new locations she visits foster her most creative moments. One of her newest collections, the “Little Cities,” represents different locations around the world. The collection features staples like the Philly Pretzel, the Miami Dolphins, the Georgia Peach and her personal favorite, the iconic NYC Big Apple.
Woo is the designer behind the Carrie Bradshaw necklace on the show the Carrie Diaries. Her initial pendant serves as the signature accessory of young Carrie Bradshaw in the same manner as the nameplate was for the all grown up Carrie Bradshaw in Sex and the City.
“With the Carrie Diaries, it’s really special because Carrie Bradshaw is a classic, fashion icon and to be chosen to be the one who makes her signature necklace is exciting,” Woo said.
Alex Woo’s Little Letter “C” in 14kt Gold serves as the signature accessory of young Carrie Bradshaw. Photo Credit: Alex Woo.
“The great thing about fine jewelry is that it’s something you can wear for a long time, but also hopefully pass it on to your children at some point. It’s something that’s going to have longevity — sort of like modern-day heirlooms,” Woo said.
Woo creates jewelry designs reflective of life, crafted to be both personal and timeless: “I think it’s lovely that women like to spend their money on handbags and shoes, but jewelry is something that’s not only going to be an accessory, but something that has internal, personal value.”
Woo said jewelry is an “investment,” and while you “won’t pass on your shoes to your children, and you can’t carry the same handbag for years and years,” jewelry can be worn forever. While she sees jewelry as a way to connect generations, it’s also a way for women to tell their stories.
“I always layer and I always mix my metals. I think it adds a little bit more dimension and creates more pop on the neck. I’m not into the matchy-matchy thing,” Woo said. “I think women should tell their own stories.”
The power of accessories to convey stories and transform looks is what attracted Woo to jewelry making — it’s the core of her design aesthetic.
“With clothes, there’s always classic looks, like the Little Black Dress. But how do you make it different? With your accessories.” Woo said.
Woo recently released a faith-based pendant collection.
Chicago, there’s a chance to connect with the designer herself! Alex Woo is hosting a trunk show and special appearance today at Nordstrom Michigan Avenue (55 E. Grand Ave) from 10 am to 4 pm. If you’re in the area, I encourage you to stop by and get styled by Alex, and tell her we sent you!
For more information on the brand, visit www.alexwoo.com or purchase pieces from the latest collection now at Nordstrom.
Are you ready to get charmed again?