Everyone knows that I love to support emerging designers, especially when they produce quality goods. Shani Brown, of True Blessyn, is one such designer. After years in the making, True Blessyn is ready to officially launch and will be celebrating with its first trunk show this Saturday!
Before you attend, here are some interesting facts and a bit of insider scoop…
A few months ago, Shani let me bear witness to her Spring 2012 lookbook photo shoot. It was then that I was able to check out the clothing up close, snap behind-the-scenes photos and chat with her about the collection.
Shani has dedicated the collection, entitled Dream Chaser, to women “doing what they have to do to make their dreams a reality”. Being from Jamaica has influenced Shani’s love for color. And it is certainly a prevalent characteristic throughout her collection.
Each look was photographed by Rachel Hanel and modeled by the insanely adorable Ford model, Lauren Johnson. Add to that the styling genius of local stylist, Tamika Martell, and you have the perfect formula for a spectacular lookbook.
Instead of waiting until the Spring, Shani has decided to make the sweatshirts available for immediate purchase. And what a great idea, especially for those of us looking for soft, warm layers to combat the harsh winter months. What impresses me the most about the True Blessyn sweatshirts is that each one has unexpected details like fold over collars, zippers, dipped hems and off the shoulder necklines. In addition to great design, Shani uses the best fabrics. Although you probably shouldn’t sleep in them, they are cozy enough to have you contemplating the idea.
*The hand painted shirts are Shani’s own sketches brought to life by a local artist.
I won’t reveal all of the details about the rest of the collection just yet. Just know that it includes beautifully hand painted t-shirts, color-blocked dresses and a chambray suit that will have you emptying your wallet upon sight.
Here are some teaser photos to whet your fashion palate.
So, join me this Saturday for the True Blessyn Trunk Show! There, you’ll have the opportunity to buy one of these amazing sweatshirts as well as preview and pre-order the Spring 2012 collection. Check out the flier above for all of the details. And I hope to see you there!